Harry and Meghan then expressed ‘“concerns” to Spotify over misinformation and the hash-tag “ #DeleteSpotify” went viral. Not both,” Young said last week.Īfter Young pulled his music, Mitchell did the same and it snowballed. They’re serving very different audiences, and Spotify is learning it may not be able to have everything it wants. Spotify finds itself in between a rock and a hard place - it built a streaming music empire of 172 million subscribers in 180 countries on music from artists like Young and Mitchell, and it’s focused on becoming a hub for exclusive podcasts like Rogan’s. Neil Young and Joni Mitchell asked Spotify last week to pull their music from the platform because of Joe Rogan, who has made frequent false and inaccurate claims about Covid-19 and vaccines on his very popular Spotify podcast “ The Joe Rogan Experience.” But it’s 2022, and that’s proving impossible. The deal appears to have worked for Spotify as it locks horns with names like Google, Apple, and Amazon to lead the lucrative podcast market, and all the revenue that comes with it.Spotify wants to be the everything-for-everyone audio company. For that hefty sum of money, Spotify ported over the entire library of Rogan’s podcast to its streaming platform, even though some of them have now been removed. The amount may have been even higher, says the report, citing sources familiar with developments. It appears that the bid to land Rogan was twice as expensive than previously reported. According to The New York Times, Spotify paid “at least $200 million” for the three-and-a-half-year exclusive platform partnership.
Related: Joe Rogan Says Timing Makes the $100 Million Spotify Deal ‘Feel Gross’ Spotify has praised Rogan and the show in the past, noting in April last year that the podcast had “ performed above expectations.” Interestingly, Spotify didn’t push Rogan’s wildly popular show behind a paywall, hosting both the audio and video version on its platform. Rogan is the biggest name in the podcasting industry, and as per Nielsen's 2021 Q3 Media Ratings, Rogan's podcast brings in an average audience of 11 million listeners per episode.
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